In our digital age, where everything is literally just a click away, we are now so inundated with information that - ironically - it can be difficult to make informed decisions.
Does this glut of information mean that we rely on word of mouth now more than ever?
Just a cursory search on twitter for the phrase 'Can anyone recommend' brings up endless results for a diverse array of products and services! From recommendations for holiday destinations and language tutors, to beauty treatments. You name it!
But why do we need recommendations when we can just search the internet?
We build our social networks (both on and offline) in our image. So, when we need information or advice, who better to go to than our networks? We value and trust their opinions, referrals and feedback, because it will be in line with what we already think or feel. When we tweet to our followers, or post a status update on Facebook, requesting recommendations or advice, we value the feedback we receive, and we are very likely to follow it up somehow or another.
Google's supremacy over SEO looks like it may have had it's day. People don't just 'Google' stuff anymore. They share recommendations through messaging apps such as WhatsApp and Facebook messenger, and their social networks - Facebook, twitter, Instagram, Pinterest, etc..
Google is no longer in charge of who sees your content.
Companies now search for / target you directly based on the hashtags you use in tweets, or if you follow accounts similar to theirs, they can follow you to get your attention. The apps on your phone send you 'push notifications' which are in tune with what you like. Or they send you email updates / newsletters to keep you engaged with their service. They no longer need to wait for you to come to them.
Those are just some challenges faced by Google in its bid to remain relevant. Time will tell whether their plan to introduce 'App streaming' will pay off or not.
Has #SEO had its day? Find out why #Google is not the last word in #search https://t.co/Sjpu7QVZkL #socialmedia pic.twitter.com/pHmwgmY3X4
— Danielle Curio (@DanielleCurio) December 3, 2015
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